Two questions that I believe both excite and terrify potential online marketers, and sometimes actually cause a permanent halt to the chances one might have of ever realising the potentially great income he/she could have in the IM (internet marketing) world!
Why do these two questions terrify people? Simple, they just don't fully understand what is meant by a niche market. "We fear that, that we do not understand fully".
If this is you than by simply reading this article, maybe two or three times, you will be in the top 5% of people who do understand what is meant by this terrible sounding phrase thus you will be able to push through the barrier that causes so many to fall.
So what is Niche marketing?
Niche "A special area of demand for a product or service". Marketing "The opportunity to buy or sell". In English this means "niche marketing" is the chance to sell to a targeted audience. That is really it.
Take for example you were selling golf clubs. Do you try sell these golf clubs to every single person (marketing)? No. You will try sell these golf clubs to people who already have a keen interest in golf (niche marketing).
What it Is Not?
• It is NOT about trying to sell your product to every person in the world. 99.9% wouldn't be interested and you would waste and awful lot of time and money in doing so
• Niche marketing is about seeing the possibilities. You target a specific group of people thus you're your conversion rate (sales rate) is much much higher than if you had targeted a general audience
• It is Not about selling to a different audience everyday. With niche marketing you target the same audience with different products that you know they are already interested in!
• Most importantly it is NOT about trying to compete. Competition is taken out of the equation when you do Niche Marketing (huge sigh of relief)!! You are not out there selling to people who are bombarded with sales letters from tons of different niches everyday, most of which they have zero interest in. Instead you are selling to a group that are already hungry for the products you will be promoting.
So how does Niche Marketing make me money?
Well I'm sure by now most people have put it together. But for those who haven't allow me to clarify
Niche marketing allows you to sell your own products, or affiliate products, to a group of people who are already hungry for what you are selling. What could be more powerful than that, right?
Maybe now you can begin to see that instead of being this big scary concept, niche marketing is actually this fantastic opportunity to sell LOTS to a particular audience, once you have a simple one page website built.
Now that you have taken the few minutes to read this you are already ahead of so many people who simply give up when they hear the term 'niche marketing'. Imagine how much different it could be if they took a couple of minutes to actually learn what it means!!
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