There are of course a wide variety of online systems that make a profit. But there are certain principles which are common among them, certain pieces that are generally present in successful systems.
I. First, they provide what people want. No, they don't have to meet everybody's desire, just some people's. Which is easier: to sell people something they need or something they want? Or again, which is easier: to sell something people already want or something they must be persuaded they want?
Market choice always comes first. For online marketer Eben Pagan, the "mega niche" areas are (1) money and business, (2) health and fitness, and (3) dating and relationships. Not bad as major examples. Each meets one or more visceral desire or felt need.
II. Naturally these three "big" areas are very competitive online. For business, it's where the money is. But too much competition makes it hard to break into the market. If one's website on health consistently appears as the 780th entry on the 78th page of a Google search whose query word typed in was "health," the number of people visiting one's site via that means will be essentially zero.
Online, it is easier to start with less competition, and then to move into more competitive areas once
III. A market can be highly or less competitive, but people online have to be looking for the kind of thing you offer in some numbers or your chances of customers finding you diminish. A sales funnel with little traffic is not going to generate sales. Find a market with decent sized targeted traffic. The Google keyword tool is a normal place to start looking. And see Trellian.com.
IV. New viewers, new traffic, and new customers are a constant need online, but the "real money" is usually in repeat customers. Upsells and cross sells to satisfied customers can accomplish this... assuming one has done the job to satisfy one's customers and has related products to offer. Successful online profit systems cater to both new and repeat customers.
V. Part of the way online businesses can create satisfaction is to develop a trust relationship with customers. Aside from handling returns and refunds expeditiously, social media provide platforms to engage customer concerns, questions, and interests in real time.
Provide customers with genuine value, and they will come back. Some social media arenas can also be used to offer sales and specials.
And of course an email auto-responder series is standard fare for building relationships, training customers, providing value for fans, making seasonally appropriate offers, and prodding memories. The online opt-in form must answer the question "What's in it for me" implying that some incentive can be offered such as a coupon, sweepstake entry for a prize, or free information in exchange for name and email address.
And lest the subscribers unsubscribe, each email subject line and content must be perceived as worth the subscriber's time and attention. A barrage of sales pitches will not create trust or be perceived as in the reader's interest.
This does not mean that emails and social media must be void of sales pitches, although in the case of social media one must respect the rules against pitches where they occur or be booted from the site. But links to a main hub, specific instruction page, or sales pitch page can flow naturally and relevantly from the content.
VI. Once one market has been made profitable and stable, diversify into other markets and outsource the tedious tasks and the tasks to which your talents are less suited. Online, these may, for example, be freelance workers under contract or employees from another country.
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